Liz Reuth, the digital strategy manager at Neal Communities (NealCommunities.com), southwest Florida’s premier, private homebuilder, recently spoke at the National Association of Home Builders’ (NAHB) International Builders’ Show in Las Vegas, Nev.
With13 years of experience in the Internet marketing industry, Reuth brought that knowledge to Neal Communities and Neal Signature Homes almost three years ago. She creates and manages digital campaigns encompassing all facets of online media, including social media, display advertising, SEO, paid search ads, retargeting, video, e-mail and native advertising for the companies. Reuth has also lead website design projects focusing on user experience and online lead conversion.
Reuth was the sole presenter for the session “Online ROI Playbook: Analytics to Prove Your Online Marketing Works” on January 21 from 8 – 9 a.m. During the knowledge-building session, Reuth taught attendees the best ways to set up tracking URLs and dynamic tracking phone numbers to measure online campaigns, the difference between cost per lead and value per lead, how to analyze campaign and call tracking reports to prove return on investment and when to shift focus to revenue metrics for determining value.
“I was very honored to be asked and to have the opportunity to speak at this international conference,” says Reuth. “Neal Communities is an exceptional employer in our community, and I would have never had this opportunity without the work I’ve been able to perform at Neal Communities.”
Reuth began her Internet marketing career when she began working in SEO and paid search for hospitality brands like Hyatt and Fairmont Hotels. She combines creative and technical expertise to develop and execute digital strategy. Reuth built a framework for elevated tracking using analytics programs and CRM data to prove ROI from marketing campaigns.
The NAHB International Builders’ Show is the largest annual light construction show in the world, attracting 120,000 visitors this year. It brings together the industry’s most important global manufacturers and suppliers and showcases the latest products, materials and technologies involved in all types of buildings – including wood, concrete, stone and brick.
About Neal Communities
Neal Communities was named the Professional Builder 2015 “Builder of the Year” and was named one of 2012’s “America’s Best Builders” by BUILDER Magazine and voted the “2013 Best Residential Builder in Southwest Florida” in a readers’ poll sponsored by Gulfshore Business Magazine. The company is ranked No. 1 locally by Metrostudy and by Hanley Wood Market Intelligence based on number of home sales and ranked nationally among the top 50 builders by BUILDER Magazine. To date, Neal has built over 10,000 homes in southwest Florida. As the area’s largest and most established, locally owned and operated private builder, Neal Communities is continually striving for excellence in every aspect of the home building and development business. Neal Signature Homes, Neal Land Ventures, Charlene Neal PureStyle, Waterscapes Pools & Spas, Neal Communities Funding, Fiducia Insurance and Allegiant Title Professionals all contribute to the firm’s continued, record-setting local success. The company’s honors and accolades include 44 Parade of Homes 2015 awards, 50 Aurora Awards, 5 Best in American Living Awards and hundreds of local and regional industry awards. For more information, please visit www.NealCommunities.com.